In 2012, he became the first in-house Master Perfumer for Louis Vuitton.
In 2012, Jacques Cavallier Belletrud embarked on a new chapter, joining LVMH as the in-house Master Perfumer for Louis Vuitton, tasked with creating the brand's first fragrance collection in over 70 years. This move signaled a trend of luxury houses bringing fragrance creation in-house to ensure exclusivity and creative control.
Working from the prestigious Les Fontaines Parfumées creative atelier in his native Grasse, he has since defined the house's olfactory identity. His compositions for Louis Vuitton are characterized by a focus on high-quality natural raw materials, often inspired by travel and emotion. Fragrances like Rose des Vents, Ombre Nomade, and the Les Extraits Collection showcase his ability to blend tradition with a modern, innovative vision, solidifying his legacy as a master of contemporary perfumery.